WTO cool on Country of Origin Labeling

The World Trade Organization has ruled that the USA Country of origin labeling (aka COOL, USDA info) is violating global trade rules and may impact global agricultural commerce.

“We remain committed to providing consumers with accurate and relevant information with respect to the origin of meat products that they buy at the retail level,” [Andrea Mead, a spokeswoman for the U.S. Trade Representative] said in a statement. “In that regard we are considering all options, including appealing the panel’s decision.”

COOL is considered by the US Swine industry to be a burden because the costs to implement and use out weight the benefits. For beef, many countries avoid exporting the the USA, also because of the USA COOL regulations.