What do consumers really think about farming?

The U.S. Farmers & Ranchers Alliance released a consumer, farmer, and rancher survey that says 42% of consumers believe US is heading in wrong direction. Additionally, it states 93% of farmers believe consumer perception of modern farming is somewhat or not accurate. This sets up a disconnect in the US on food production practices and consumer preferences.

Consumers think about food production constantly, yet know very little about how food is brought to the dinner table. Consumers are firmly divided on the direction of modern agriculture.