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Global Green Revolution in Animal Agriculture?

Global Green Revolution in Animal Agriculture Dr. Frank Mitloehner provides some practical reference stories from Europe on the viability of standard small operations that would struggle to produce the quantity of food for the growing population. His example story is from the first ‘Bioenergiedorf’ (bioenergy village) Jühnde, in the heart of Germany, where the inhabitants are implementing 21st century energy production systems on top of dairy operations utilizing 1960's production technology.
Most of the dairy barns have not been modernized since the 1960s-’70s, and the scale of production has always been extremely small, especially to someone like me, who is used to California dairies and other concentrated feeding operations. A 100-head dairy is considered a large operation in this idyllic village and other places throughout central Europe.
Dr. Mitloehner highlights that the small dairy farm approach traditional in Europe actually creates a larger carbon footprint than larger operations with 1000's of cows. Dr. Mitloehner advocates for a global green revolution in animal agriculture, "coupled with technology transfers, to supply a growing demand for animal protein, while providing environmental stewardship by using sustainable and modern production practices."

Veal Marketing With Social Media?

Veal
Audio via DairyCast

George Quackenbush, Director of Promotions for the  Michigan Beef Industry Commission, shares the vision and scope of the recently launched social media marketing campaign for veal.

Meat and Poultry Demand Ups and Downs

Jan 2012 Meyer Swine Economics

Dr. Steve Meyer, Paragon Economics, provided an update on the state of the meat and poultry markets. His main take away is that the demand continued to struggle late 2011.

The bad news is that these "annual" numbers for 2011 have been getting worse and worse as the year has progressed.

Steve reminds us that the indexes only describe how demand is changing, not why a change is occurring. He believes consumer incomes and spending was the major negative force in the domestic market in 2011.

Charts below from Paragon Economics, using USDA data.

Learn How Social Media Is Being Used by HSUS

While you may or may not like the HSUS, they do have a plan and know where they need to go. Everyone in agriculture needs to leverage this HSUS information to help advocate (aka agvocate) their agriculture, farm, and ranch story.

Hacking to Visualize Food & Agricultural Issues

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Using software and people to highlight issues is not new. But using it in agriculture is picking up steam. Food+Tech Connect and Gojee brought together journalists, tech designers, food/ag policy experts, and data gurus to explore the 2012 US Farm Bill. The goal was to highlight issues and extract data to support conversations and debate.