BeefCast Industry

What are the 5 key legal approaches being used against agriculture?


Today agriculture is the target of many organizations that aim to misconstrue or distort claims about farming and thus injuring producers.


"While the U.S. enjoys the least expensive, highest quality and safest food supply in the world, the agricultural sector has been under severe criticism, accused of producing unsafe and low quality food in 'factory farms,' the mistreatment of animals, how current production systems are destroying the environment and many other accusations." Pena, Agriculture Under Attack (2010).

Chris McDonald, Partner, Shook, Hardy & Bacon L.L.P., shares a presentation on Legal Challenges and Ramifications of Food Production Systems and Food Safety, from the 2011 Annual Conference of the National Institute for Animal Agriculture, April 11 - 14, San Antonio, TX USA.

Can Communicating with Consumers Help In Agriculture?

NIAA Animal Health Emergency Management Council

Foot-and-mouth disease, not to be confused with hand, foot and mouth disease, is a virus that affects cloven-hoofed animals, including cattle, sheep, and pigs. Foot-and-mouth disease is a serious animal disease but it does not affect food safety.

Unfortunately, many consumers are not aware of the disease until there is an outbreak. When surveyed, 69% of consumers say people can get FMD from infected meat, and many confuse FMD with bovine spongiform encephalopathy or BSE. FMD cannot be spread to humans through meat consumption and FMD is not related to BSE.

To help better prepare the animal agriculture industry before outbreaks occur, Dairy Management Inc., The Pork Checkoff, and the National Cattlemen's Beef Association are working together to provide producers with the tools to help inform and educate consumers that FMD is not a threat to people and does not affect the safety of meat or milk. This presentation by Cindy Cunningham, Assistant VP of Communications, National Pork Board, shares the current state of the Cross Species FMD Communications Team. From 2011 Annual Conference of the National Institute for Animal Agriculture, April 11 - 14, San Antonio, TX USA.

What Are Food Plate Tectonics and What Must Agri-Professionals Know?


In the USA, the lowest income quintile, $13,000 yearly income, spends 28% of their disposable income on food. Yet, also in the USA, the top quintile, $130,000 yearly income, spends 7% of disposable income on food purchases. Matt Sutton-Vermeulen, Unison Resource Company, walks through the ideas of environmental, social, and economic issues for sustainable food, and the contrasts the USA population faces today.