Media

BeefCast 0411 Show Notes:

• Polly Ligon O'Grady, Vice President of Weber Shandwick, shares how to utilize peer-to-peer communication to tell agriculture's story, reinforce and build its positive image, and counter inaccurate or uninformed online commentary about modern production practices.
  

BeefCast 0128 Show Notes:

• Developing proper vaccination protocols for strong preconditioning program
• Proactively building media relationships
• Beef and dairy checkoff programs join forces to spread the message of naturally nutrient-rich food sources