BeefCast Update

Are you interested in and enthusiastic about sharing your dairy agriculture story through social media? The AgChat Foundation has developed a conference to help grow farmers', ranchers', and producers' skill sets with Facebook, Twitter, LinkedIn, blogs, YouTube, and smart phones. The 2011 Agvocacy 2.0 Training Conference will include large and small group learning to help you establish the confidence you need to "agvocate" through social media. Applications are due June 24th.

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Agriculture Telling its Story

• Video: Importance of Traceability - Marcine Moldenhauer, Meat Link, LLC, explains the importance of traceability in protecting USA export trade. - From the 2011 Annual Conference of the National Institute for Animal Agriculture, April 11 - 14, San Antonio, TX USA.
• From DairyCast.com Audio: Looking At Heat Stress And Your Herd - Dr. Lance Baumgard, Iowa State Associate Professor of Animal Science, looks at heat stress issues in changing weather conditions and offers some solutions for your operation.
• From the BeefCast archives Video: A Wall Street View Of The Protein Markets - Ms. Farha Aslam - Stephens, Inc., shares how Wall Street views the protien markets and specifically how analysts approach understanding the markets. While this is from the 2010 Leman Pork Conference in St.

Agriculture Telling its Story

• From DairyCast: Audio: A New Tool In Your Air Emissions Toolbox Shows Promise - Nanoparticle technology is a promising tool for limiting air emissions.
• From DairyCast: Audio: ProFarmer's Washington Watcher Keeps A Lookout - Jim Wiesemeyer, Washington Editor for Pro Farmer magazine, says short carryouts and growing usage will require two good crop years in a row.
• From SwineCast: Audio: What Is Your Swine Sustainability Story? - Producer Randy Spronk shares work underway at the National Pork Board to accurately measure the industry impact on natural resources.  Consumers' growing awareness of carbon footprints provide an opportunity to highlight the industry's 'We Care' initiative.
• Update: Global Status of Commercialized Biotech/GM Crops: 2010 - From Dr. Terry Etherton: The International Service for the Acquisition of Agri-biotech Applications (ISAAA) has released their annual report Global Status of Commercialized Biotech/GM Crops: 2010.

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Below are some recent additions to BeefCast to help you manage your operations and understand consumer markets.

Below are some recent additions to BeefCast to help you manage your operations and understand consumer markets.

Below are some recent additions to BeefCast to help you manage your operations and understand consumer markets.

Below are some recent additions to BeefCast to help you manage your operations and understand consumer markets.

The intro note is short this week: Trent and his wife, Karen, are starting on a new venture with the birth of their son, Silas Arthur. Please feel free to send wishes and notes via Feedback@BeefCast.com.

This week is our local county fair. It is always a highlight of the year for me personally to see so many young people proudly displaying their months of hard work in an agriculture project. But it is also an excellent opportunity for all of us in agriculture to share our story with the public.

What more could we ask for than for hundreds if not thousands of local consumers actively seeking to learn more about what we do? So regardless of whether you have a young person involved in your local fair, take the time to go anyway just to visit with individuals and families about where their food come from.

As the temperature continues to heat up, it is not only more difficult for you and I to perform but also our cattle. Heat stress is a very serious concern and can rob cattlemen of substantial amounts of revenue. The loses can come in the form of diminished performance in the feedyard or reproductive loses in the pasture. Whichever may affect your cattle most, it is critically important to properly diagnose and treat heat stress in your herd.