Continuing our discussion of the beef and dairy industries response to animal handling concerns, this is part two of the recent Cattle Industry Summer Conference.
With mainstream media grabbing a hold of various animal mistreatment videos, the beef and dairy industries are working together to get the positive messages heard. The Cattle Industry Summer Conference recently hosted the Joint Beef and Dairy Industry Symposium.
What are consumers saying about animal welfare in the beef industry? And what are they willing to pay more for? Dr. Bailey Norwood, Oklahoma State University, highlights a recent survey with some answers